Watching Intensity and Media Franchise Engagement, with Elisabeth Honka and Ying Xie, forthcoming, (2024) Quantitative Marketing and Economics. https://doi.org/10.1007/s11129-024-09283-2.
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network, with Elisabeth Honka and Ying Xie, (2022) Journal of Marketing Research. https://doi.org/10.1177/00222437221107900
Word-of-Mouth, Observational Learning, and Product Adoption: Evidence from an Anime Platform, with Elisabeth Honka and Ying Xie, (2019) Marketing Science. https://doi.org/10.1287/mksc.2019.1155
Published Papers
Work in Progress
Toxicity and Online Video Streaming Engagement, with A. Soni and J. Inman
How Much is Social Status Worth?, with Mahsa Paridar and Elisabeth Honka.
What Makes a Show Bingeable?, with Elisabeth Honka and Ying Xie.
Learning, Companionship, and Status: Why Do People Make Friends Online?
An Empirical Study of the Role of Franchise Experience in Video Game Adoption, with Omid Elmi and Ying Xie.
Submitted and Working Papers
Platforms as Innovation Enablers: How Do Platform Support and Innovation Strategy Enhance App Performance?, with Sushma Kambagowni, Vanitha Swaminathan and Alok Saboo, Under Second Round Review at Journal of Marketing Research.
Curate to Engage: Analyzing the Effectiveness of Content Curation Strategies on Digital Platforms, with P. Malhotra, Revise & Resubmit at Journal of Marketing Research. Available on SSRN
Deceptively Helpful: The Rise in Online Fake Reviews and How ChatGPT Can Increase their Helpfulness, with J. Inman and K. Lohmann, Revise & Resubmit at Journal of Marketing.
Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis, with Vanitha Swaminathan and Sushma Kambagowni, Reject and Resubmit at Journal of Marketing.
The Impact of Rewards on the Creation of User-Generated Content, with Mahsa Paridar and Elisabeth Honka. Under Review at Management Science. Available on SSRN. Online Web Appendix.
Online Tipping under an Evolving Social Norm: Implications for Platform Design, with Mahsa Paridar and Elisabeth Honka. Available on SSRN
Privacy and Personalization Trade off: An empirical investigation in healthcare apps, with M. Nguyen and V. Swaminathan.