Watching Intensity and Media Franchise Engagement, with Elisabeth Honka and Ying Xie, forthcoming, (2024) Quantitative Marketing and Economics. https://doi.org/10.1007/s11129-024-09283-2.
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From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network, with Elisabeth Honka and Ying Xie, (2022) Journal of Marketing Research. https://doi.org/10.1177/00222437221107900
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Word-of-Mouth, Observational Learning, and Product Adoption: Evidence from an Anime Platform, with Elisabeth Honka and Ying Xie, (2019) Marketing Science. https://doi.org/10.1287/mksc.2019.1155
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Published Papers
Work in Progress
Toxicity and Online Video Streaming Engagement, with A. Soni and J. Inman
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How Much is Social Status Worth?, with Mahsa Paridar and Elisabeth Honka.
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What Makes a Show Bingeable?, with Elisabeth Honka and Ying Xie.
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Learning, Companionship, and Status: Why Do People Make Friends Online?
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An Empirical Study of the Role of Franchise Experience in Video Game Adoption, with Omid Elmi and Ying Xie.
Submitted and Working Papers
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Platforms as Innovation Enablers: How Do Platform Support and Innovation Strategy Enhance App Performance?, with Sushma Kambagowni, Vanitha Swaminathan and Alok Saboo, Revise & Resubmit at Journal of Marketing Research.​
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Curate to Engage: Analyzing the Effectiveness of Content Curation Strategies on Digital Platforms, with P. Malhotra, Revise & Resubmit at Journal of Marketing Research. Available on SSRN
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Deceptively Helpful: The Rise in Online Fake Reviews and How ChatGPT Can Increase their Helpfulness, with J. Inman and K. Lohmann, Revise & Resubmit at Journal of Marketing.​
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Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis, with Vanitha Swaminathan and Sushma Kambagowni, Reject and Resubmit at Journal of Marketing.
The Impact of Rewards on the Creation of User-Generated Content, with Mahsa Paridar and Elisabeth Honka. Under Review at Management Science.​ Available on SSRN. Online Web Appendix.
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Online Tipping under an Evolving Social Norm: Implications for Platform Design, with Mahsa Paridar and Elisabeth Honka. Available on SSRN
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Privacy and Personalization Trade off: An empirical investigation in healthcare apps, with M. Nguyen and V. Swaminathan.
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