I am an Assistant Professor of Marketing at the University of Pittsburgh’s School of Business. My research lies at the intersection of quantitative marketing, digital platforms, and social dynamics, with a focus on understanding how consumers make decisions in digitally mediated environments and how platforms can be designed to shape these behaviors.
I have published in Marketing Science, Journal of Marketing Research, and Quantitative Marketing and Economics, and currently have three revise-and-resubmits at Journal of Marketing and Journal of Marketing Research. My work examines topics such as social learning and network formation, user-generated content incentives, platform innovation strategies, and the behavioral implications of emerging technologies like AI and augmented reality.
I am passionate about empirical research that blends rigorous analysis with managerial relevance. I am also tech-savvy and love programming — for me, research is like solving a series of intricate puzzles, each with its own detective story. Outside of academia, I enjoy watching Japanese anime, reading manga and novels, playing Dota 2, staying active through fitness, and practicing archery.